Writing

Notes from inside the work.

What I learn building AI and automation for owner-operated businesses. Written from the work, not from a vendor deck.

Why AI lies like a four-year-old

Teaching my kid to read showed me why the machine guesses and why it folds the second you push back. Both are trained, and you can grade against both.

Why AI sounds like "that"

Raters kept rewarding the more familiar good answer, so the model learned the expected shape. Asking it to sound human makes that worse.

Start here

Reading about it only gets you so far. Bring me the actual problem.

Thirty minutes on the loop that costs you the most hours. You leave knowing whether it can be automated and roughly what that takes.